What I believe.... A Mini-Manifesto

My #1 Goal is to listen to the needs of my clients, implement their ideas and visions, and help their businesses be as efficient as possible, while meeting all standards of Awesome.

I believe in fun! Do we have to be ALL serious, ALL the time? Having fun reduces stress and let's those creative juices flow.

I believe in repeatable processes and automation. So that I don't have to think so hard. Sounds silly, but really, if it's repeatable, documented, and as automated as possible, then it can be delegated.

I believe in working smarter, not harder AKA efficiency.  (But working hard comes with the territory. Just working harder at the right things...)

I believe in partnership and working toward common goals, beneficial for the entire business. We both have strengths, let's add them up and see what happens!

I believe in Technology!  Because. Technology!

I believe in creating an Awesome story, with tons of value, to support the buying process. Yes, all of it.  Build the case for You.  Share your unique process and knowledge and target it at the right people and KABOOM! Victory! (Sorry, I get excited.)

I believe in giving people a variety of tools to get to know your business, supporting their decision making process to determine if your solutions are right for them and ultimately attracting your most desired clients or customers. What this means, list magnets galore!  Share your info!  Know who you're aiming at, and make a planned attack!  Yippeee!!!!

I believe in creating a holistic approach to marketing your services via email, social media, paid ads, and partnerships and word of mouth both online and off. Because you can't only do it one way anymore.

I believe in allowing proper time to successfully develop a well-rounded strategy and create the content to optimize your results. Plan your work, work your plan.  Simple.


I wanted to share this because it's always helpful to know where someone is coming from, right?
Who are they?
What are they all about?

This is my mini-manifesto. 

How Are People Getting To Know You? | Value Sharing Gift

How do people get to know in the online world?  Or any world for that matter...

They say hello, ask questions and get to know what you're about.

Where did you grow up? 
How many kids do you have? 
Are you married? 
Where do you do your laundry?

Whatever is appropriate for the situation.  So if you have a business that provides something, anything, then before people buy, they typically want to know what you or your product is about, right?  It's why people comparison shop, or window shop, or ask friends what they think.


What does option A have that option B doesn't? 
Are Company A's services better than Company B's?

When it comes to you and your business, what are you using for people to get to know YOU?

Are you being discovered?
I'm talking about the free download, free mini-course, the piece of value you are giving away as a way for people to get to know you and your business.  Because if they don't know you, how can they like you?  And if they don't like you, how would the be expected to trust you?  And if there's no trust, there's no sale.
*sad face*

I buy from a certain retailer because I know they will give me what I expect.  I trust they have good quality merchandise (or services).  But a retailer that is new to me, I'm a little more nervous about, hoping that I get the same quality of product (or service) I got from the one I always went to before!

A valuable, representative and free slice of what you provide is KEY to establishing contact with potential clients or customers (even if they don't purchase immediately - most don't) and set the stage for continued interactions and relationship building with them. 

Let me know if you'd like to brainstorm on some ideas for YOUR value-sharing gift!  Even if you are already using this tool, updating periodically helps you remain fresh and relevant and new eyes can offer a point of view you may not have considered.  And? I LOVE brainstorming. Email me today!


photo credit: woodleywonderworks via photopin cc