I believe in fun! Do we have to be ALL serious, ALL the time? Having fun reduces stress and let's those creative juices flow.
I believe in repeatable processes and automation. So that I don't have to think so hard. Sounds silly, but really, if it's repeatable, documented, and as automated as possible, then it can be delegated.
I believe in working smarter, not harder AKA efficiency. (But working hard comes with the territory. Just working harder at the right things...)
I believe in partnership and working toward common goals, beneficial for the entire business. We both have strengths, let's add them up and see what happens!
I believe in Technology! Because. Technology!
I believe in creating an Awesome story, with tons of value, to support the buying process. Yes, all of it. Build the case for You. Share your unique process and knowledge and target it at the right people and KABOOM! Victory! (Sorry, I get excited.)
I believe in giving people a variety of tools to get to know your business, supporting their decision making process to determine if your solutions are right for them and ultimately attracting your most desired clients or customers. What this means, list magnets galore! Share your info! Know who you're aiming at, and make a planned attack! Yippeee!!!!
I believe in creating a holistic approach to marketing your services via email, social media, paid ads, and partnerships and word of mouth both online and off. Because you can't only do it one way anymore.
I believe in allowing proper time to successfully develop a well-rounded strategy and create the content to optimize your results. Plan your work, work your plan. Simple.
I wanted to share this because it's always helpful to know where someone is coming from, right?
Who are they?
What are they all about?
This is my mini-manifesto.